An Interview with the IceGiant

The following is a transcript of an interview I was asked to give back in 2007 in relation to my increasing level of participation in what was then Google's Official Webmaster Help Group.

It is a candid, and somewhat tongue-in-cheek look at what I do, who I am, and where I come from, so to speak. When reading, remember that things have evolved a little since 2007.

Firstly, I’d like to thank you for taking the time and interest to ask me for an interview. It really does mean quite a lot to follow in the wake of two such dedicated experts as the Johns (Müller & Honeck).

“What are the aspects that interest you most in a website?”
Speaking as someone who makes his living mainly through writing and web promotion, I’d have to say text-content first and SEO second. I mainly leave boring things such as databases and admin to other people, although I dabble a little in graphic design now and again.

Ever since learning the language at school, English has fascinated me, since it is much more malleable and expressive than German, which is very rigid and [to my mind at least] overcomplicated in its nature. Used properly, English can tickle with the subtlety of a feather or be wielded like a nail-spiked club, whereas German tends to be a blunt instrument all the time.

Ok, ok, I’ll try to stop being pretentious now. ;-)

I got into the whole ‘writing thing’ back in the early 90s, after I was asked to help with the script for a friend’s student film project. And, given my love for playing with words, writing web content was a sort of natural progression when I discovered the internet and started to build sites a couple of years later.

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